Root vertical, woody. Collar of stem densely woolly lanate. Stems absent or short upto 25 cm, unbranched. Leaves rosette-forming, dearly exceeding inflorescence, pinnatifid to bipinnatifid; lamina ± broad oblong in outline, 5-10 x 3.5-5 cm, with a dense indumentum on both surfaces of stellate-dendroid hairs and fewer long simple hairs; petiole 3-5 cm densely white villous. Verticillasters 1-4, conferted or distant, densely lanate. Bracts c. 20 x 2 mm, mucronulate. Calyx c. 20 mm, tubular-campanulate, densely covered with only long multicellular simple hairs; teeth short, truncate abruptly ending in a c. 1.5 mm mucro. Corolla deep yellow, handsome, c. 40 mm; upper and lower lip subequal c. 20 mm; tube not annulate within. Nutlets not known.